You knew I had to talk about Food Babe this week.

My not-so-secret goal with this blog is to improve public science literacy and to help people become more critical consumers of information. As a consumer activist and critic with enormous influence, one might hope that Food Babe’s goals are similar to mine.  But I’m afraid I have to give her methods a big red F, and for distressing reasons. Before I get into that, however, I want to give readers who aren’t familiar with Food Babe some background.

Like the decision to vaccinate, the choices we make about food have significant consequences to our health.  It’s easy to find advice on how to structure our diet–there is an overwhelming volume of admonitions to eat more protein!, only organic!, less fat!, more fat!, plant-based!, paleo!, non-GMO!, raw!, Mediterranean!, gluten-free! with dire warnings about what will happen if we fail to follow that plan exactly. (I feel particularly sympathetic to parents of young children, who are already stressed out about the incredible day-to-day challenges of raising them in a difficult economy. Shaming them if they’re buying most of their food in bulk once or twice a month at Costco instead of shopping exclusively for their children at Whole Foods is outrageous.  In fact, the very ability to make choices about what we eat is a privilege not shared by a huge proportion of the planet’s population…but that’s a subject for another post).

For the average person untrained in science, nutrition, or medicine, the challenge of wading through this mountain of advice on how one “should” eat, sorting out the good advice from the bad, can be daunting.  With so many options it’s easy to succumb to decision fatigue–or default to way too many meals at fast food joints.

Diet and health gurus are counting on this. They offer people a simple solution: follow my “movement”, follow my advice and you don’t have to think for yourself about this; follow my simple “tricks” and you’re guaranteed “health”, “thinness” and a sense of belonging to a righteous movement.

Enter “Food Babe” (whose real name is Vani Hari).

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