Earlier this year, the California Immunization Coalition invited me to speak at their 2015 summit. They’d heard me on a conference call with Voices for Vaccines, discussing methods for helping parents make the best decisions about immunization. I was delighted to have the chance to work with the Coalition, which does exemplary work in protecting children from vaccine-preventable diseases.
Thanks to Jennifer and Violent Metaphors, I have a chance to share the same material I presented at the Summit with you. My speech wasn’t recorded, which is a shame because I’m sure it was a treat and delight for everyone in the audience. (Self-deprecating humor is a common persuasive tool. As is handsomeness.) Instead I’m putting up each of the slides with a brief explanation of what I discussed, where it isn’t obvious from the image.
The good fight is that special argument where you know you’re right, and just can’t imagine how anyone could possibly disagree. But they do, even when the disagreement is about something fundamental and irreconcilable. Did we evolve? Is the climate changing? Are vaccines safe? Do I really have to pay my taxes? The answers matter, but so do the arguments. Let’s try to improve them.
This is Part I in a series about how and why we have those difficult conversations, online and in the real world. We’ll explore ways to make them more persuasive, more fun, and more rewarding. For a practical example of where we’re going with this, see my earlier piece, The Most Important Playground Conversation: How to Persuade a Friend to Vaccinate. Going forward we’ll focus particularly on arguments with people who have irrational ideas, like anti-vaxers or creationists, but some topics apply in every conversation. This is one of them, because in every conversation you have to remember: you are talking to a person. They are as real, as smart, and as decent as you are. You’re having a conversation, not a battle. That’s the hardest thing to remember for all of us some of the time, and for some of us all of the time.
I was going to start this series by writing about goals and strategies, but then I got bogged down in a conversation on global warming that reminded me of that more fundamental rule. It doesn’t matter what your goal is if you let yourself forget that you’re talking to a real person. Personalizing an argument, making it about the people instead of the issues, poisons conversations. Once you start to think of the conversation as just another blunt object to apply to the other person’s head, you’ve already lost. So what happened, and what can we do about it?
Not a friendly conversation.